GameStop (Micromania) uses Reddit users to “strengthen its situation”.

The news business GameStop (Micromania) uses Reddit users to “strengthen its situation”. Posted on 04/05/2021 at 8:05 pm GameStop, the American company that specializes in the distribution of video games and in particular owns the Micromania-Zing retail chain, is talking about them again! In fact, the company plans to finally capitalize on its sudden surge in the stock market by raising up to $ 1 billion. If you’ve been following the news for the past few months, you may have heard from the Reddit forum about the already famous battle between Wall Street shareholders and budding investors. In January, they had struck a historic blow in the stock market world by multiplying the value of a share in the game store chain GameStop by 17. Even if everything is more or less back to normal today, GameStop finally intends today to take advantage of this “ideological battle,” as the Financial Times put it, by announcing this Monday that it will raise up to $ 1 billion through the realization of a to want a maximum of 3.5 million new shares. This new fundraising, this time controlled by the investment bank Jefferies, is ten times higher than what the branch chain GameStop expected last December. The aim of this new fundraiser? Accelerate GameStop’s transition to e-commerce and strengthen its position. We also learn that the company has once again gained popularity among gamers in the past few months, with sales up 11% over the past nine weeks and up 18% year over year in March. You’ll also like: By JeromeJoffard, writing to jeuxvideo.com MPTwitter