For Strauss Zelnick (Take-Two) the public is ready for the price increase – News

Game news For Strauss Zelnick (Take-Two), the audience is ready for the price hike with the arrival of the new generation, and the PS5 in particular, something has happened that has caused quite a stir: some games are now being sold for € 79.99. This surge is particularly affecting Sony’s first-party games, but several other titles are going this route, including certain Take Two games. Games hit by this surge include NBA 2K21, which jumped to $ 69.99 on PS5 and Xbox Series, or around € 75 on ours. In a recent interview with VGC, Take-Two CEO Strauss Zelnick said that not only will GTA V be a haven for the next generation, but he’s also campaigned for the price hike. When the price for NBA 2K21 was announced, it was in line with offering “a wide range of extraordinary experiences,” he said. He also believes the public is ready to accept the price increase: when we announced a $ 70 price tag for NBA 2K21, our point of view was that we had a wide range of exceptional experiences, lots of replayability, and last time in the US there was a frontline price hike between 2005 and 2006. We believe consumers were ready. However, he declined to say whether or not future productions would take the same path, suggesting that the case of each game is treated individually: we haven’t said, ‘I haven’t said anything about the pricing of other titles, and we’re doing in the Usually title-by-title announcements, but I think we always think we deliver more value than we ask for, and make sure the experience we bring is as positive as the paying. We all anecdotally know that no matter how much you enjoy a consuming experience, if you feel like you are overwhelmed for it, the experience is ruined and you no longer want it (…).

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